Grand Opening

Portobello is renowned as the leading tile manufacturer in South America. To further cement their position, they opened a state-of-the-art, mile-long factory just outside Nashville, Tennessee. The groundbreaking event was attended by government officials, including the Governor and Senator of Tennessee. Portobello’s executive team and clients gathered for a three-day celebration marking the Grand Opening of their new facility.

Project Objective: Drive sales and build trust with both existing and prospective clients through a Factory Grand Opening and Showroom experience that highlighted the evolution and future direction of Portobello America. The event included an exclusive preview of the new factory in Baxter, Tennessee. Ashton Paris Events coordinated private and group dinners, local entertainment, and a casual setting for guests at the Four Seasons Nashville and the new factory in Baxter.